Training Tips

A Personal Trainer’s Guide to Cross-Cultural Communication 

Author: TrueCoach

Personal trainers, as guardians of fitness narratives, wield significant influence over the well-being and aspirations of their clients. In an increasingly diverse world, the importance of adept cross-cultural communication cannot be overstated. This guide is crafted for personal trainers keen on enhancing their intercultural competency, recognizing and overcoming implicit biases, and fostering inclusive training environments.   […]

Business and Marketing

CULTIVATING A COMMUNITY TO BUILD A BETTER FITNESS BUSINESS

Author: TrueCoach

Running a personal training business (or starting your fitness business) keeps you super busy. Writing programs, running sessions, doing admin, tracking clients, sorting marketing and finances, plus all the other tasks and responsibilities that keep a small business chugging along smoothly. There’s another important aspect that you must devote time and energy to: building a community. Though […]

Business and Marketing

Preparing for Tax Season as a Personal Trainer 

Author: TrueCoach

For personal trainers and fitness professionals, the approach of tax season isn't just a time to reconcile finances; it’s a strategic moment to safeguard hard-earned profits and set the groundwork for continued growth. While the discipline of the gym is our domain, mastering the financial fitness required for tax season can be a game-changer in our professional journeys.

Business and Marketing

The Most Common Financial Problems Independent Trainers Face 

Author: TrueCoach

As a personal trainer turned business entrepreneur, the journey begins with a deep passion for health and fitness but often leads to an intersection with financial hurdles that can be the difference between succumbing to the grind or rising to the top. This post is dedicated to the warriors of the wellness industry—those independent trainers, coaches, and gym owners who've chosen to sculpt more than just bodies but careers.

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